Sell license keys,
at the speed of click.
The complete platform for software sellers. Built-in reseller panel, credit balances, real-time analytics, and instant delivery in under 2 seconds.
Up and running in minutes.
Three steps from browsing to activated. No calls, no onboarding — just pick and go.
Pick a product
Browse the catalog, read features, and compare pricing tiers side-by-side.
Secure checkout
Apply a coupon, pay with your card, and we'll generate your license key instantly.
Activate & go
Copy your key, activate your software, and start using it — the whole flow takes under a minute.
Everything you need.
From a single sale to a reseller network of hundreds — all in one platform.
Instant key delivery
Customers receive their license key immediately after checkout, with HWID tracking and expiry built-in.
Reseller credit system
Top up resellers with credits. They generate keys at wholesale prices and resell on their own channels.
Real-time analytics
Live revenue, active keys, top products, and reseller leaderboards in a beautiful admin dashboard.
Role-based access
Three secure roles — customer, reseller, admin — enforced with row-level security in every query.
Bulk key generation
Resellers and admins can generate dozens of keys in a single click and export them as CSV.
Customer dashboard
Customers see all their keys, expiry dates, HWID status, and download links in one place.
What people are saying
From indie devs to growing teams — ThePlug powers every stage.
"We replaced our duct-taped Gumroad + spreadsheet setup with ThePlug in one afternoon. Reseller credits alone pay for it."
"Keys hit customers' inboxes faster than I can open my dashboard. The admin analytics are genuinely beautiful."
"I run a 200-person Discord reseller group. The credit system + bulk generator saved us hundreds of hours a month."
Ready to start selling?
Create an account in seconds. Become a reseller and unlock wholesale pricing on every product.